Helping an artist fulfill his vision for a signature model guitar yielded outstanding results.
In 2014, a conversation with guitarist Tosin Abasi turned to an idea he had for his own signature guitar. Upon showing me a sketch of a design he had conceived, I offered to help him draw up his original design to help pull the development process along.
Continue reading “Abasi Guitars: Design refinement, execution + renderings”
After nearly 25 years of obsession over electric guitars, their design and construction, I launched Decibel Guitars.
Exclusive branded content built on an already successful film festival sponsorship program.
Inspired moments caught on film can end up on the cutting room floor. Sometimes, the same happens with marketing and branding campaigns.
An extraordinary cultural project gets a vibrant visual identity.