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Darren Wilson

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Category: Brand & Identity

Landscape design/build identity: Thinking “outside” the box

Brand differentiation in a challenging sector where the tendency is to rely on the same set of visual elements and ideas.

Outside - logo

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Author Darren WilsonPosted on 2012.08.162024.07.23Categories Brand & Identity
Creative Direction
Design
Sectors Architecture & Design

Decibel Guitars visual identity: One louder

After nearly 25 years of obsession over electric guitars, their design and construction, I launched Decibel Guitars.

Decibel Guitars logo

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Author Darren WilsonPosted on 2011.03.172024.07.23Categories Brand & Identity
Creative Direction
Design
Sectors Arts & Culture
Miscellaneous
Musical Instruments

Visa Canada: Leveraging cultural sponsorship

Exclusive branded content built on an already successful film festival sponsorship program.

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Author Darren WilsonPosted on 2010.07.262024.07.23Categories Brand & Identity
Creative Direction
Integrated Marketing
Sectors Arts & Culture
Financial Services

CUMIS Group: Here for you

An established insurance provider in the credit union sector updates its brand in preparation for an increasingly competitive market.



Continue reading “CUMIS Group: Here for you”

Author Darren WilsonPosted on 2010.07.262024.07.23Categories Brand & Identity
Creative Direction
Sectors Financial Services

Mackenzie Investments: Expressing ‘organic growth’

Investor and advisor communications get a refreshed brand expression, with design refinement and a conceptual framework for tying images to content.



Continue reading “Mackenzie Investments: Expressing ‘organic growth’”

Author Darren WilsonPosted on 2010.07.262024.07.23Categories Brand & Identity
Creative Direction
Sectors Financial Services

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  • About
    • About Darren
    • Contact
    • CV
  • Work by Category
    • Brand & Identity
    • Creative Direction
    • Design
    • Integrated Marketing
    • Learning Experience
    • Strategy & Consulting
    • User Experience
    • Unpublished
  • by Sector
    • Arts & Culture
    • Consumer Packaged Goods
    • Financial Services
    • Healthcare
    • Higher Education
    • Hospitality
    • Musical Instruments
    • Non-Profit
    • Retail
    • Technology
    • Telecommunications
    • Miscellaneous
  • by Agency
    • Independent
    • Sonar Mediathink
    • Capgemini
    • Reactor Art + Design
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