Brand differentiation in a challenging sector where the tendency is to rely on the same set of visual elements and ideas.
After nearly 25 years of obsession over electric guitars, their design and construction, I launched Decibel Guitars.
Exclusive branded content built on an already successful film festival sponsorship program.
An established insurance provider in the credit union sector updates its brand in preparation for an increasingly competitive market.
Investor and advisor communications get a refreshed brand expression, with design refinement and a conceptual framework for tying images to content.