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Category: Integrated Marketing

Co-operative Development Foundation: Campaigning for women

A non-profit international development foundation launches a site to support their women’s program.

Continue reading “Co-operative Development Foundation: Campaigning for women”

Author Darren WilsonPosted on 2010.07.262024.07.23Categories Creative Direction
Integrated Marketing
Sectors Financial Services
Non-Profit

Crest Whitestrips: Advocacy marketing

A grass-roots program with trusted advisors facilitated long-term product trial, with a powerful offline social component.

Continue reading “Crest Whitestrips: Advocacy marketing”

Author Darren WilsonPosted on 2010.07.262024.07.23Categories Creative Direction
Integrated Marketing
Sectors Consumer Packaged Goods

Visa Canada: Leveraging cultural sponsorship

Exclusive branded content built on an already successful film festival sponsorship program.

Continue reading “Visa Canada: Leveraging cultural sponsorship”

Author Darren WilsonPosted on 2010.07.262024.07.23Categories Brand & Identity
Creative Direction
Integrated Marketing
Sectors Arts & Culture
Financial Services

TIFF: Promoting the ‘festival of festivals’

Inspired moments caught on film can end up on the cutting room floor. Sometimes, the same happens with marketing and branding campaigns.

Continue reading “TIFF: Promoting the ‘festival of festivals’”

Author Darren WilsonPosted on 2010.07.262024.07.23Categories Creative Direction
Integrated Marketing
Unpublished
Sectors Arts & Culture

Vintage Inns: Revitalizing luxury experiences

An important phase in the evolution of a storied collection of vintage hotels in historic Niagara-on-the-Lake.


Continue reading “Vintage Inns: Revitalizing luxury experiences”

Author Darren WilsonPosted on 2010.07.202024.07.23Categories Creative Direction
Integrated Marketing
User Experience
Sectors Hospitality
  • About
    • About Darren
    • Contact
    • CV
  • Work by Category
    • Brand & Identity
    • Creative Direction
    • Design
    • Integrated Marketing
    • Learning Experience
    • Strategy & Consulting
    • User Experience
    • Unpublished
  • by Sector
    • Arts & Culture
    • Consumer Packaged Goods
    • Financial Services
    • Healthcare
    • Higher Education
    • Hospitality
    • Musical Instruments
    • Non-Profit
    • Retail
    • Technology
    • Telecommunications
    • Miscellaneous
  • by Agency
    • Independent
    • Sonar Mediathink
    • Capgemini
    • Reactor Art + Design
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