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darren wilson: Creative thinker | Designer | Maker | Educator

darren wilson

Creative thinker, designer, maker, educator.

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Category: Creative Direction

Crest Whitestrips: Advocacy marketing

A grass-roots program with trusted advisors facilitated long-term product trial, with a powerful offline social component.

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Author adminPosted on 2010.07.262018.04.16Categories Creative Direction
Integrated Marketing
Sectors Consumer Packaged Goods

Visa Canada: Leveraging cultural sponsorship

Exclusive branded content built on an already successful film festival sponsorship program.

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Author adminPosted on 2010.07.262018.04.16Categories Brand & Identity
Creative Direction
Integrated Marketing
Sectors Arts & Culture
Financial Services

TIFF: Promoting the ‘festival of festivals’

Inspired moments caught on film can end up on the cutting room floor. Sometimes, the same happens with marketing and branding campaigns.

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Author adminPosted on 2010.07.262018.04.16Categories Creative Direction
Integrated Marketing
Unpublished
Sectors Arts & Culture

CUMIS Group: Here for you

An established insurance provider in the credit union sector updates its brand in preparation for an increasingly competitive market.



Continue reading “CUMIS Group: Here for you”

Author adminPosted on 2010.07.262018.04.16Categories Brand & Identity
Creative Direction
Sectors Financial Services

Mackenzie Investments: Expressing ‘organic growth’

Investor and advisor communications get a refreshed brand expression, with design refinement and a conceptual framework for tying images to content.



Continue reading “Mackenzie Investments: Expressing ‘organic growth’”

Author adminPosted on 2010.07.262018.04.19Categories Brand & Identity
Creative Direction
Sectors Financial Services

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  • About
    • About me
    • Résumé
    • Contact
  • Work by Category
    • Brand & Identity
    • Creative Direction
    • Design
    • Integrated Marketing
    • Strategy & Consulting
    • User Experience
    • Unpublished
  • Work by Sector
    • Financial Services
    • Technology
    • Telecommunications
    • Hospitality
    • Arts & Culture
    • Musical Instruments
    • Consumer Packaged Goods
    • Non-Profit
    • Retail
    • Healthcare
    • Miscellaneous
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