Strategic creative: Scenarios and concept development

Scenario-based planning was used to develop a vision piece that depicted ubiquitous “cloud” computing and multi-platform streaming media almost a decade before becoming reality.

Working closely with Capgemini’s Digital Asset Management consulting group in 2003, I led a creative team to collaborate and brainstorm over a couple of days to develop scenarios and storylines for a near-future media landscape 5 to 10 years into the future, specifically geared around consumption of media and how digital asset management (and rights management) technologies would play a role.

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