Continue reading “Six String Nation: Striking an “eh” chord”
Six String Nation: Striking an “eh” chord
An extraordinary cultural project gets a vibrant visual identity.
Author: Darren Wilson
Delta Hotels: A fresh change
A venerable hotel brand receives an elegant refresh.
Caramilk: A ‘secret’ identity
An ooey-gooey visual mnemonic for one of the oldest mysteries in the confectionery world.
Strategic creative: Scenarios and concept development
Scenario-based planning was used to develop a vision piece that depicted ubiquitous “cloud” computing and multi-platform streaming media almost a decade before becoming reality.
Working closely with Capgemini’s Digital Asset Management consulting group in 2003, I led a creative team to collaborate and brainstorm over a couple of days to develop scenarios and storylines for a near-future media landscape 5 to 10 years into the future, specifically geared around consumption of media and how digital asset management (and rights management) technologies would play a role.
Continue reading “Strategic creative: Scenarios and concept development”From the vault: Various identities
A few branding and visual identity projects from the archives.
