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	<title>darren wilson</title>
	<link>http://darrenwilson.com</link>
	<description>strategic // creative // communications</description>
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		<title>Have a look around…</title>
		<description><![CDATA[As i sat down to re-design my site for probably the sixth or seventh time since 1995 or so, it became apparent that building yet another static site from scratch just wasn&#8217;t going to cut it. The same applied to re-populating my printed portfolio with my latest work. Cracking open the old InDesign file and [...]]]></description>
		<link>http://darrenwilson.com/siterenovation/</link>
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		<title>Strategic creative: Scenarios and concept development</title>
		<description><![CDATA[Working closely with Capgemini&#8217;s Digital Asset Management consulting group in 2003, i led a creative team to collaborate and brainstorm over a couple of days to develop scenarios and storylines for a future media landscape 5 to 10 years into the future, specifically geared around consumption of media and how digital asset management (and rights [...]]]></description>
		<link>http://darrenwilson.com/strategiccreative/</link>
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		<title>i❘money.com: Turning green into Internet gold</title>
		<description><![CDATA[The year was 1998. The Web had been around for all of about 5 years, and the Internet Gold Rush was on. A plucky team of innovators, funded by now-billionaire financier Gerry Schwartz through Bayshore Capital, started up a venture called FSDirect in an effort to launch one of the first independent financial services sites [...]]]></description>
		<link>http://darrenwilson.com/imoney/</link>
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		<title>Bell eStore: Turning a site around&#8230; literally</title>
		<description><![CDATA[In 2001, our team at Capgemini (formerly Cap Gemini Ernst &#038; Young) worked with Bell Canada on a multi-vendor project to completely re-vamp the Bell.ca eStore. At that time, most of Bell&#8217;s site was brochure-ware: Lots of information up front, but transactional functionality – buying and activating cell phones, home phone service, satellite TV, etc. – [...]]]></description>
		<link>http://darrenwilson.com/bell-estore/</link>
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		<title>Mackenzie Investments: Expressing ‘organic growth’</title>
		<description><![CDATA[Our client at Mackenzie Investments came to us with a interesting situation. They were without in-house creative director and had not yet committed to retaining another full-time replacement. We were asked to step in as &#8220;acting creative director&#8221; to address their immediate needs, and assess strengths and weaknesses within their department and with their process [...]]]></description>
		<link>http://darrenwilson.com/mackenzie/</link>
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		<title>Crest Whitestrips: Advocacy marketing</title>
		<description><![CDATA[How do you create a promotional campaign for a product that's difficult to sample? Create a grass-roots "consumer advocacy" program to get people to try the product and talk about their experiences with their peers.]]></description>
		<link>http://darrenwilson.com/crest-whitestrips-advocacy-marketing/</link>
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		<title>BlackBerry theme design</title>
		<description><![CDATA[I&#8217;ve been interested in design for small screens for quite a while. The resolution and user input constraints have always presented unique challenges from a design and user experience perspective. Of course, as screen resolutions, graphic processing power, touch screens, alternate pointing devices and full QWERTY keyboards have become increasingly common, many of those requirements [...]]]></description>
		<link>http://darrenwilson.com/blackberry-theme-design/</link>
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		<title>TIFF: Promoting the ‘festival of festivals’</title>
		<description><![CDATA[For the 2007 Toronto International Film Festival, we were asked to come up with a promotional campaign that would reach new audiences. We developed a campaign that focused on having the audience self-identify as their favourite genre. The ticket mnemonic with &#8220;Admit one&#8221; tagline was a play on words, instructing the festival to admit films [...]]]></description>
		<link>http://darrenwilson.com/tiff-promoting-the-festival-of-festivals/</link>
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		<title>Delta Hotels: A fresh change</title>
		<description><![CDATA[Delta Hotels is one of the largest hotel management companies in Canada, and as they grew, they saw a need to update and refresh their brand and visual identity to better reflect their aspiration to be the best of the mid-tier segment of the hospitality industry. In addition to designing the identity, we applied it [...]]]></description>
		<link>http://darrenwilson.com/deltahotels/</link>
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		<title>Six String Nation: Striking an “eh” chord</title>
		<description><![CDATA[The Six String Nation guitar and related projects were conceived in 1995 by Peabody Award winning writer and broadcaster Jowi Taylor, inspired by the looming Quebec Referendum of that year and by the commitment of luthier George Rizsanyi to the value of Canadian woods over the usually preferred exotics. The guitar was to be made [...]]]></description>
		<link>http://darrenwilson.com/sixstringnation/</link>
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